Saturday, April 17, 2021

Latest News from TechWise Research

This is your source to learn about new research reports and white papers, company news, market research techniques, and SatisWise award updates.

*** Filtered by: Market Research Techniques

Netflix Demonstrates the Value of Market Research

Netflix recently demonstrated the value of market research when it rolled out a disastrous new product line strategy. Since the announcement, Netflix stock has plummeted 57% wiping out nearly $9 billion in market capitalization. In his blog, Chip Levinson discusses how market research could have sav...

Posted on Monday, September 26, 2011 by Chip Levinson Viewed: 9863 times.

TechWise Research Extends Global Reach

With the recent completion of a successful study in Japan, TechWise Research has reached a new global milestone. To date, TechWise has conducted surveys in over 30 countries on 5 continents and in 6 different languages. To save time and money, many of these international clients have utilized TechWi...

Posted on Saturday, October 3, 2009 by Chip Levinson Viewed: 20885 times.

TechWise Research Announces New Ad Testing Service

Significant expenditures of time and money goes into the development, placement and testing of ads and bad decisions can certainly multiply these costs. "We were surprised to learn the amount of heartache our clients were experiencing to test their ad concepts," says Chip Levinson. So, in response, ...

Posted on Saturday, October 3, 2009 by Chip Levinson Viewed: 6712 times.

TechWise Research Saves International Clients Time and Money

As many of TechWise Research studies are international in scope, it is essential to offer them in various languages to boost response rates and improve the quality of the data. To save clients both time and money, TechWise Research has developed a multilingual tool that offers clients the ability to...

Posted on Saturday, October 3, 2009 by Chip Levinson Viewed: 6998 times.

TechWise Research Announces New Web Survey Tool, SurveyWise®

Recognizing that commercially available software packages lack the features and functionality needed to support complex survey designs while ensuring high data quality and maximizing response rates, TechWise Research embarked on a 1-year development project to create its own web survey software. The...

Posted on Saturday, October 3, 2009 by Chip Levinson Viewed: 6941 times.

TechWise Research Pioneers New Total Cost of Ownership Analysis

Responding to excessive Internet traffic bottlenecks and downtime caused by high profile viruses and worms, TechWise Research expanded its proprietary Reliability-Adjusted TCO™ technique to incorporate downtime caused by these culprits. This leading-edge paper entitled Total Cost of Ownership for En...

Posted on Sunday, October 4, 2009 by Chip Levinson Viewed: 8503 times.


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