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Practical discussions on the application of quantitative market research techniques.

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A Different Type of TCO - Part 1

A Different Type of TCO - Part 1
For most people, the acronym TCO stands for Total Cost of Ownership. Based on the findings of numerous customer satisfaction studies, there is another topic that would use the same acronym: Total Cost of Offshoring. In part 1 of a 2-part article, we discuss the pros and cons of offshoring different functions.

Posted on Tuesday, March 02, 2010 by Chip Levinson
Viewed: 569 times. Comments: (0)

Introducing the SatisWise Award

Introducing the SatisWise Award
We have all heard of the phrase "putting the customer first." This basic principle is taught in most "Marketing 101" classes. Companies that factor their customers' needs and desires in all of their business decisions are far more likely to be successful. Those that do not follow this principle are simply "flying blind." So why do so many companies not follow this simple obvious principle that is based on common sense?

Posted on Tuesday, December 29, 2009 by Chip Levinson
Viewed: 360 times. Comments: (0)

Are You Smarter than a Superintendent?

Are You Smarter than a Superintendent?
TechWise Research has been a proud supporter of public education in San Diego for many years. In January 2005 we published the report entitled "Update on Best Practices in San Diego Education." Conducted for the Business Roundtable for Education, this report summarizes a follow-up study of 79 previously identified Best Practice programs in San Diego public education. Qualified Team TechWise members can download this report for free. Today I just experienced a scholastic policy that was the antithesis of a "Best Practice."

Posted on Monday, December 07, 2009 by Chip Levinson
Viewed: 279 times. Comments: (0)

Too Much Automation Backfired on a Bank

Too Much Automation Backfired on a Bank
Chip expresses his frustration with a large bank that treats him like a number as opposed to a long-term valuable customer.  This is an example of the dangers of letting a computer handle your customer correspondence with no human supervision/option.

Posted on Thursday, October 15, 2009 by Chip Levinson
Viewed: 466 times. Comments: (0)

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About the Author

Chip Levinson, president of TechWise Research, Chip Levinson, president of TechWise Researchis a senior executive with over 22 years of experience in market research, business development, and product marketing. Throughout his accomplished career the combination of Chip's leadership skills with his commitment to excellence and customer service has helped employers and clients alike become more successful in their marketing endeavors. He has three main areas of expertise:

  • Market Research – Chip has personally designed, managed and analyzed hundreds of custom market research studies regarding computer hardware, software, and other high-tech products.
     
  • Product Marketing – Chip has managed the development and marketing of numerous successful software products, including market simulation tools, web survey software, XML editors, and printer driver software.
     
  • Business Development - Chip has a track record of implementing successful programs targeted at consumers, businesses, resellers, and OEMs.

Chip holds a Bachelor of Science degree in Engineering from the University of Michigan and an MBA in Marketing and Finance from UCLA.To learn more about Chip, visit his Linked In Profile.

 


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