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Tablets - A Case Study for the Value of Market Modeling


Tablets - A Case Study for the Value of Market Modeling
Analysts predict the tablet market may grow to 60 million units in 2013. Despite product offerings from leading hardware manufacturers like Acer, Asus, Fujitsu, HP, Lenovo, Motorola, Research in Motion, Samsung, Sony, Toshiba and Viewsonic, Apple is far and away the market leader with its iPad product family. Why is Apple's iPad the undisputed king of the tablet market? To answer this question, you have to understand the factors that drive preference for one product over another. Conjoint analysis is a market research technique that excels at answering this exact question. The output from a "conjoint" study is a market model that, when done correctly, enables the researcher to accurately predict preference share for one product over another. Amazon just entered the market with its $199 Kin...

Posted on Tuesday, October 04, 2011 by Chip Levinson
Viewed: 188 times. Comments: (0)

  

About the Author

Chip Levinson, president of TechWise Research, Chip Levinson, president of TechWise Researchis a senior executive with over 22 years of experience in market research, business development, and product marketing. Throughout his accomplished career the combination of Chip's leadership skills with his commitment to excellence and customer service has helped employers and clients alike become more successful in their marketing endeavors. He has three main areas of expertise:

  • Market Research – Chip has personally designed, managed and analyzed hundreds of custom market research studies regarding computer hardware, software, and other high-tech products.
     
  • Product Marketing – Chip has managed the development and marketing of numerous successful software products, including market simulation tools, web survey software, XML editors, and printer driver software.
     
  • Business Development - Chip has a track record of implementing successful programs targeted at consumers, businesses, resellers, and OEMs.

Chip holds a Bachelor of Science degree in Engineering from the University of Michigan and an MBA in Marketing and Finance from UCLA.To learn more about Chip, visit his Linked In Profile.


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