Company Profile

TechWise Research is an independent, primary market research firm that specializes in the computer and other high technology industries. Our core strengths are in the design and implementation of custom quantitative market research studies that provide our clients with valuable insights regarding their customers, competitors, and markets.

Some of the "customer-focused" research studies we conduct include product concept testing, customer satisfaction, purchase process, product usage, and total cost of ownership studies. Many of these studies can be expanded to include a "competitor component." For instance, although not necessary, our customer satisfaction/loyalty studies often include a competitive component because it is usually more valuable to measure customer satisfaction both independent and relative to key competitors. Another area of expertise for TechWise is to compare the true total cost of ownership between products from different manufacturers. The two types of "market-focused" studies TechWise conducts most often include market segmentation and conjoint / market modeling. The results from both of these studies can be used for a year or more to help clients refine their marketing strategies over time. We also regularly conduct standard "survey research" where we collect and analyze information on unique product or marketing related issues.

In terms of qualitative research, TechWise conducts executive interviews, telephone focus groups, and success story studies. Many of our qualitative studies are used as precursors to a quantitative project. TechWise also provides consulting and legal research / expert witness services.

TechWise Research's mission is to deliver actionable market research while providing unsurpassed client service. We achieve this goal through the following:

• Experience - Our core team has 28 years of combined experience conducting primary market research for leading computer and high technology companies. This industry focus enables us to add value to our clients' projects in both the design and analysis phases.
   
• Flexibility - We have the ability to make adjustments during a project in response to changing project requirements or unexpected findings. This flexibility ensures our clients receive the highest value for their research dollars.
   
• Quality Control - We have established systems and processes to ensure quality results. These include policies regarding data collection, as well as analytical and reporting procedures. A senior staff member is personally involved in every stage of the project including survey design and pre-testing, data validation, analysis, report preparation, and the final presentation.
   
• Attitude- We enjoy working with clients and helping them solve their information needs. This attitude fuels our creative drive to do "whatever it takes" to give our clients the most value for their research dollars.