TechWise Research - Helping Companies Target and Delight their Customers

TechWise Research® is an independent, primary market research firm specializing in the design and implementation of custom quantitative market research studies for high technology industries. Our industry experience enables us to deliver actionable market research while offering unsurpassed consulting and project management services.

Since 1998, TechWise Research has completed countless studies with notable expertise in:

To ensure quality results, a senior TechWise associate is personally involved in all project stages including survey design, pre-testing, analysis, report writing, and final presentation.

TechWise is headquartered in San Diego with personnel in Michigan, New Hampshire and Maryland. Since 2008, we conducted studies in 30 counties and 5 languages.

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Recent Research

How Much is an Hour Worth?

In a recent international study completed by TechWise Research, IT managers were asked to estimate the financial impact server downtime has on their organization.

Ignoring server downtime costs is like burning money For those who run their servers 24 x 7, the average cost of one hour of downtime was $77,000 USD.

This number varied based on company size, industry, application, and geography. Regardless, most companies should factor in downtime costs when making their next server purchases.

Registration Benefits

We encourage you to register on this site. Registration is free and will entitle you to access to over a dozen free research reports (and growing), research calculators, market research news, and pulse-poll surveys.

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ResearchWise - Chip Levinson's Blog

Chip Levinson, president of TechWise Research, shares his opinions on various market research topics. Click on the link below to read the latest entry in his blog.

Netflix Part 3: "Little Red Envelope" Company Continues to Bleed Red
October 25, 2011

News

Netflix Demonstrates the Value of Market Research

Posted on September 26, 2011

Netflix recently demonstrated the value of market research when it rolled out a disastrous new product line strategy. Since the announcement, Netflix stock has plummeted 57% wiping out nearly $9 billion in market capitalization. In his blog, Chip Levinson discusses how market research could have saved Netflix from this costly mistake that according to one study, will cost Netflix 10% - 30% of its customer base.
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Site Last Updated: 10/01/2011

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